I lead global employer brand, talent attraction, and culture strategy — aligning how Nasdaq attracts talent, engages employees, and evolves its culture with where the business is going next.
Transformation & Culture
Lead enterprise initiatives that help align culture, communications, and ways of working across a growing global organization.
Leadership Alignment
Partner with senior leaders to translate business priorities into workforce, engagement, and communication strategies employees can understand and act on.
Change & Adoption
Design communications, stakeholder engagement, and readiness strategies that help teams navigate enterprise-wide change.
Global Operating Model
Build governance structures, workflows, and performance frameworks that improve alignment, consistency, and execution at scale.
Nasdaq
Senior Director, Employer Brand & People Communications
I joined Nasdaq to build a global employer brand and recruitment marketing function from the ground up — helping the company compete for talent, tell a stronger people story, and create a more connected candidate and employee experience.
Function Build
Built Nasdaq's global employer brand and recruitment marketing function from the ground up, establishing the team, operating model, governance, and ways of working.
Employee Value Proposition
Launched Nasdaq's global Employee Value Proposition within three months, creating a unified people story across regions, functions, and candidate touchpoints.
Workforce Attraction
Developed global attraction strategies tied to enterprise growth priorities and partnered with Talent Acquisition leaders to improve pipeline quality, candidate experience, and hiring outcomes.
Measurement & Business Impact
Established performance frameworks and executive reporting to guide investment decisions, track progress, and demonstrate business impact.
PepsiCo
Manager, Global Campus Employer Brand & Diversity Engagement
At PepsiCo, I led global employer brand strategy for early careers and diverse talent pipelines — helping one of the world's most recognizable companies connect with the next generation of talent in a more relevant, intentional way.
Campus Employer Brand
Developed and executed global employer brand strategy for campus hiring across key markets.
Diversity Engagement
Designed multi-channel campaigns to reach underrepresented talent segments, increasing diverse applications by 31% within four months.
Campaign Strategy
Translated talent insights into creative and media strategies, partnering with People, Talent Acquisition, and business leaders to align attraction efforts with workforce priorities.
Measurement & Decision Support
Built executive dashboards and performance frameworks that tracked progress, drove accountability, and informed strategic decisions.
Universum
Senior Employer Brand Advisor | Head of Activation | Senior Strategist | Digital Media Manager
Universum was where I built the foundation of my craft. Across six years and multiple roles, I advised Fortune 500 companies on how to understand talent, sharpen their employee value propositions, and turn employer brand strategy into campaigns that delivered measurable business results.
Client Advisory
Led employer brand and recruitment marketing engagements for enterprise clients across industries, building employee value proposition strategies, campaign roadmaps, and attraction frameworks.
Media & Activation
Managed $1M+ in annual paid media across LinkedIn, Glassdoor, Meta, and programmatic channels, while scaling the activation business from $30K to $1M+ in revenue within one year.
Cross-Functional Leadership
Led strategy, creative, media, and analytics teams to deliver large-scale talent campaigns from brief to execution.
Commercial Results
Achieved 120% of annual sales targets, maintained 90% client retention, and delivered 60%+ profit margins across digital campaign portfolios.
Capabilities
The ways I create impact.
01Internal Communications
02Executive Communications
03Employer Brand Strategy
04Employee Value Proposition
05Employee Storytelling
06Recruitment Marketing
07Culture Transformation
08Change Communications
09Employee Listening
10Candidate Experience
11Communications Measurement
12Executive Stakeholder Management
13AI-Enabled Communications
14Global Team Leadership
15Operating Model Design
16Cross-Functional Leadership
Education
Baruch College
Bachelor of Arts, Business / Corporate Communications